celebrating hispanic heritage October 4, 2024 7:49 am 49ers nominate students for NFL's Latino Youth Heritage Award The San Francisco 49ers in celebration of Hispanic Heritage Month are nominating local students for the NFL’s Latino Youth Heritage Award. NBC Bay Area spoke with one nominee. US & World Videos 2:27 The Madrid brothers: Legends in Chicano history 4:34 Watch: Latina-owned East Bay bakery puts a twist on doughnuts 3:38 Watch: California Symphony's music and artistic director 3:40 Bay Area mariachi program passing along tradition 4:44 Celebrating Hispanic Heritage: San Jose business owners