While Blockbuster and Dish Network are busying trying to knock Netflix from its streaming perch, Amazon may be trying to take the gleam off Apple's tablet luster.
Friday the Kindle-maker announced an invitation-only special event next Wednesday that many are anticipating will be the announcement of its own tablet computer.
For months there has been speculation that Amazon will transform its Kindle from a mere book-reading machine into a full fledge tablet computer.
With recent disappointments like the HP's TouchPad and RIM's PlayBook, the industry is looking for a viable challenge to the iPad's dominance of the tablet market.
Bloomberg reports that Amazon's new Kindle will be a full-fledged tablet computer with a color touch screen.
Amazon released no details other than the timing of next week's event in its release.