black friday

Shoppers search for holiday deals on what could be record-setting Black Friday

NBC Universal, Inc.

From Black Friday through Cyber Monday, this could be another record-setting shopping weekend. 

The National Retail Federation forecasts more than 183.4 million people plan to shop this weekend, with 65% of Black Friday shoppers seeking their deals in-store. After one-day sales in the United States hit $9.5 billion in 2023, retail experts expect record sales to top $12 billion on Friday for a new record.

โ€œI'll probably be going to the actual store for Macy's, maybe walk around the mall, Santana Row as well,โ€ Matthew Levine of San Joe said. โ€œI canโ€™t miss out on the discounts.โ€

At the San Francisco Premium Outlets in Livermore, many shoppers were seen trying to take advantage of Black Friday sales.

From Black Friday through Cyber Monday, this could be another record-setting shopping weekend. Emma Goss reports.
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