Hundreds of people lined up early Wednesday morning outside a brand new Costco in Pleasanton, several hoping to score discounted alcohol.
Two lines formed outside the warehouse, one for regular items and one for the discounted booze.
A ribbon-cutting ceremony was scheduled for 7:30 a.m. ahead of the 8 a.m. opening.
NBC Bay Area's Bob Redell has more in the video report above.
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