Oakland 23 hours ago New campaign aimed to bring people to Oakland A new social media campaign was launched on Friday with the hope of drawing more people back to Oakland. Velena Jones reports. US & World Videos 2:24 College GameDay comes to UC Berkeley 2:48 Cal linebacker Teddye Buchanan expresses excitement for “College GameDay” 4:06 Social media campaign launched to change Oakland narrative 3:40 Cal to be in national spotlight as part of ESPN's ‘College GameDay' 2:56 Cal prepares for ESPN's “College GameDay”