Small businesses along the Peninsula welcomed and called customers to their locations as Small Business Saturday was in full swing.
For many vendors, the day serves as a way to get noticed and compete against big retailers.
"Shopping small is such an intentional act that we really hope people take a part of, especially when we are competing with the big box stores," said Caitlyn Cuadra, owner of Malt & Stone In Pacifica.
According to the National Retail Federation, a record 183 million people planned to shop in-person and online between Thanksgiving and Monday. There is also a trend of early holiday shopping; many have completed about a quarter of their planned purchases, per the NRF.
Christie Smith has the full report in the video above.
Get a weekly recap of the latest San Francisco Bay Area housing news. Sign up for NBC Bay Area’s Housing Deconstructed newsletter.
