Apple TV may have once only been a pet project for Apple but television may end up being what finally makes an Apple more powerful than oil.
With rumors swirling that the Cupertino-based iPad and iPhone maker is looking to acquire video-streaming site Hulu, CNet is reporting that Apple is looking to enter the television market.
The report says Steve Jobs and company may introduce a 55-inch OLED television in 2012. Apple is also reportedly trying to negotiate deals to secure the rights of popular television shows currently airing in the U.S.
The big screen television would reportedly run iOS and have AppleTV built into it. An acquisition of Hulu would only give Apple more content to stream.
The report says Apple is talking with LG to build the screen for the television. The move makes sense for Apple, who has already seen a huge uptake in its personal computer market share and its iPhone continues to draw lines long before each iteration is even introduced to the market.
With Apple's record sales and profit report last week, the company's stock is hovering above $400 a share.
The valuation puts the company in line to overtake Exxon as the world's most valuable company. To jump into the lead, Apple will probably need to expand into new markets.
What better market to enter, than your living room, where Apple has already changed the way we sit and watch television?