Apple Inc.

Apple snapped out of a recent iPhone sales slump during its summer quarter, an early sign that its recent efforts to revive demand for its marquee product with an infusion of artificial intelligence are paying off.

NBC Bay Area’s Raj Mathai spoke to Business and Tech Reporter Scott Budman about Apple’s new AI feature and the possible privacy concerns it comes with.

Those who have an iPhone 15 or 16, can now get access to what the company is calling “Apple Intelligence.”

It’s being called a major step forward in the AI revolution. Starting Monday, millions of iPhone users can now tap into machine-learning on their phones. But as Scott Budman found out, many privacy advocates are worried about what those machines and their new AI capability mean for our private data.

Apple has released a free software update that will inject its first dose of artificial intelligence into its iPhone 16 lineup as the trendsetting company tries to catch up with technology’s latest craze.

Apple is unveiling new technology to help people struggling with hearing loss. A company product executive explains how and why they developed the special Airpods.

Apple is releasing iOS 18.1 with Apple Intelligence on Monday. Here’s how to download and more to know.

Apple and Goldman Sachs were fined more than $89 million for mishandling consumer disputes of Apple Card transactions, the CFPB said.

Apple announced a new iPad mini on Tuesday, offering the first update to its smallest tablet since 2021. It starts at $499 and launches in stores on Oct. 23.

New rules begin Friday for users of Apple Cash. Anyone who sends more than $500 using the transfer service will be required to verify their identity. One mobile payment expert weighs in on privacy concerns.

Apple’s highly anticipated iOS18 comes out Monday, with a slew of updates and features including an enhanced Siri assistance, artificial intelligence features dubbed “Apple Intelligence” and more.

Apple is using its newest AirPods Pro as a way to help break into the health industry, a potential $15 trillion market.

There was a big crowd in Cupertino Monday as Apple unveiled the new iPhone. Scott Budman has more.

Apple on Monday charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest attempt to latch onto a technology trend and transform it into a cultural phenomenon. Scott Budman reports.

Here are the key announcements from Apple’s “It’s Glowtime” event on Sept. 9 in California.

Apple on Monday charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest attempt to latch onto a technology trend and transform it into a cultural phenomenon.

Apple’s ubiquitous iPhone is about to break new ground with a shift into artificial intelligence that will do everything from smartening up its frequently dim-witted assistant Siri to creating customized emojis on the fly.

Apple plans to rollout Apple Intelligence, its forthcoming AI system, across some of its devices later this year.

Apple is discontinuing its buy now, pay later service known as Apple Pay Later barely a year after its initial launch in the U.S., and will rely on companies who already dominate the industry like Affirm and Klarna.

A legendary old school company is joining forces with the hottest new company in the Bay Area. Scott Budman reports.